The importance of sharing

Do you have a running buddy? I’m not actually talking about the act of running (which I’ve already talked about here, by the way).

I’m talking about those friends, colleagues, relatives, who are very honest with you and they help you to run your business better.




Coming up with fresh and new ideas isn’t easy; when your job requires churning them out daily, it can be easy to hit a wall. (Not to mention frustrating.)


That’s why I find helpful to do brainstorming sessions with others sometimes.


Thanks to the Internet this can be done easily in any location and with any person that you like.


The best brainstorming sessions are when you come up with bad ideas first.


Word games can be powerful ways to help remove you from the traditional mindset that tends to produce generic, unoriginal ideas.

One great word exercise is creating a “word storm.” To create a word storm, write down one word, and then brainstorm a whole slew of words that come to mind from that first one. Try thinking about the function of that word, its aesthetics, how it’s used, metaphors that can be associated with it, and so on. Let the ideas flow naturally, and don’t over think it — this is meant to be a creative exercise.



I’ve been to a few events here in Dundee where they use this “word storm” exercise. One thing I found very helpful is the use of post-it notes. Everyone is in front of a wall, they write their word on a post-it and then they attach them on the wall.

In this way there is no leader, everyone is part of the brainstorming.

Create a mood board.


A mood board is simply a random collection of images, words, and textures focused on one topic, theme, or idea. Like with mind mapping, the visual components of the mood board can be anything branching off that central topic.

I usually don’t have time to create a proper mood board but I make a folder where I save all my inspirations for that topic.




Yes, doodle! Something I’ve already covered here, remember?  🙂

Doodling helps people to break out from the traditional mindset and think about familiar things in a different way, perhaps leading to unexpected connections.

It can help in brainstorming too.


So, what are the benefits of sharing ideas?


I don’t know about you, but I want to work better. Not only do I want to work better, I want to get better at what I do every day.

Every time I share ideas with others and have a discussion with them I improve.


Who do you do brainstorming with? Is it better than doing it alone? Let me know in the comments box below!

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